Serene Skin & Beauty
Cookie Policy
This policy explains what cookies we use, why we use them, and how you can control them. Last reviewed April 2025.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to site owners.
This policy explains what cookies we use on the Serene Skin & Beauty website, why we use them, and how you can control them.
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing non-essential cookies on your device. Strictly necessary cookies do not require consent. You can withdraw or update your cookie preferences at any time.
The Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They are typically set in response to actions you take, such as setting your privacy preferences or filling in forms. You can set your browser to block these cookies, but parts of the site may then not work.
Analytics Cookies
We use Google Analytics to understand how visitors interact with our website — for example, which pages are visited most often and how users navigate between pages. This helps us improve the site and your experience.
Google Analytics cookies collect information anonymously and report website trends without identifying individual visitors. The data is aggregated and statistical.
Since the UK is no longer part of the EU, Google Analytics data may be transferred to and stored on servers in the United States. Google processes this data in accordance with its privacy policy and the terms of a data processing agreement that includes appropriate safeguards (Standard Contractual Clauses) as required by UK GDPR. The retention period for Analytics data on our account is set to 26 months.
Cookies Used on This Website
| Cookie Name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | Analytics | 2 years |
| _ga_* | Google Analytics | Stores and counts page views for Google Analytics 4. | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes users — stores and updates a unique value for each page visited. | Analytics | 24 hours |
| _gat / _gat_* | Google Analytics | Throttles request rate (limits the collection of data on high-traffic sites). | Analytics | 1 minute |
| cookielawinfo-* | Cookie consent plugin (this site) | Stores the user’s cookie consent preferences. | Strictly necessary | 1 year |
| viewed_cookie_policy | Cookie consent plugin (this site) | Records whether the user has viewed the cookie consent notice. | Strictly necessary | 1 year |
Your Cookie Choices
Cookie Consent
When you first visit our website, you will be asked to accept or decline non-essential cookies via our cookie consent banner. You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by using your browser settings.
Google Analytics Opt-Out
If you wish to prevent Google Analytics from collecting data about your browsing, Google provides a browser add-on for this purpose:
- Google Analytics Opt-out Browser Add-on — prevents data being sent to Google Analytics without affecting your use of the site.
- Google Analytics privacy information — full details of how Google Analytics handles data.
Disabling Cookies in Your Browser
You can also control cookies through your browser settings. Please note that disabling cookies may affect how this website and others function. Links to guidance for the most popular browsers:
Removing or blocking cookies will not remove any data already collected. To request deletion of data already held about you, please refer to our Privacy Policy and your data subject rights.
Third-Party Cookies
We may embed content or use services from third parties (for example, social media share buttons, YouTube videos, or booking widgets from Booksy and Treatwell) that set their own cookies. We do not control these cookies — please refer to the relevant third party’s privacy and cookie policies for information on how they use your data.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. This policy was last reviewed in April 2025. We encourage you to check this page periodically.
Contact Us
If you have any questions about our use of cookies, please contact us:
Serene Skin & Beauty, 178 Cross Street, Sale, Manchester, M33 7AQ
Email: info@sereneskinandbeauty.co.uk
Phone: 0161 210 5076